Full-time trainers averaged 21.8 clients, who typically stayed with them for 6 to 12 months (43.4%). Part-time trainers averaged 5.5 clients, who typically stayed with them for 3 to 6 months (41.6%). These are the same concerns I had as a new coach. Part of the problem here is perspective.
The standard behind that approach is to set prices in dollars per hour. That way of thinking won't help you win well as a coach. The success of a life coach and client relationship only occurs when the life coaching client (Coachee) achieves their attainable goals and knows this. Only the customer can declare their success.
Unfortunately, many life coaches don't care about whether their clients achieve their goals. Experts estimate that the overall life coaching industry has a success rate in life coach-client relationships of just 20 to 30%. Most coaching associations also sell “coaching certifications.” According to recent research, there are more than 60 different coaching certification labels, with many different and unknown qualifications, making it difficult to verify if a person has actually obtained the certification. In the podcast Prosperous Coach, Rhonda speaks candidly and offers practical steps to launch your coaching business with confidence.
Once you start to see coaching as a way to make money, all the relative stress that comes with it will greatly affect your training and make it extremely difficult. If you intend to spend money on hiring a life coach, you deserve to know what's going on and what to look for. What interests me is understanding post-Covid trends and how I can create and adapt my coaching business. The personal coaching industry has grown so fast, because Leonard's new “personal coaching process” works very well (when done well and for the right reasons) and offers great benefits.
But after several years of trying group coaching, I found that the business model requires many more work hours, technology, more expenses, and more energy to serve 12 to 30 people or more at once. I see a lot of people leaving perfectly good jobs and abandoning perfectly good skills because they have decided that they want to start a personal coaching business to help other people realize their dreams and become their most authentic and powerful selves (or some other generic version of the typical coaching message). Most coaching schools and associations encourage their students to charge very high rates, even fees for several reasons. The personal coaching industry has no industry-wide standards, training criteria, or qualifications.
Many life coaching clients want to keep their coaching relationships secret, so they can fully enjoy the fruits of their coaching. The personal coaching industry has had a positive impact on the world by helping so many people change their lives in such powerful and remarkable ways. The life coaching industry has grown dramatically since Thomas Leonard introduced it around 1992. The life coaching industry is so fragmented, so self-absorbed and so divergent that it perpetuates this confusion. The truth is that you have to learn paid advertising if you want to make a BIG impact, and I have seen many times that coaches hire other “high-end coaches” to help them earn 6 figures in 6 months and simple things like a retargeting pixel on Facebook will not be on their sales page.
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